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Senin, 28 Maret 2011

Posted by Meeyee DoDoL Cuek On 01.32

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DEFINITION :
Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These messages are usually paid for by sponsors and viewed via various media. Advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action.
Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement.
Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Mass media can be defined as any media meant to reach a mass amount of people. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages.

DEFINISI:
Iklan adalah bentuk komunikasi yang dimaksudkan untuk membujuk penonton (pemirsa, pembaca atau pendengar) untuk membeli atau mengambil beberapa tindakan atas produk, ide, atau layanan. Ini mencakup nama produk atau layanan dan bagaimana produk atau layanan dapat menguntungkan konsumen, untuk membujuk target pasar untuk membeli atau untuk mengkonsumsi bahwa merek tertentu. Pesan-pesan ini biasanya dibayar oleh sponsor dan dilihat melalui berbagai media. Iklan juga dapat berfungsi untuk mengkomunikasikan ide untuk sejumlah besar orang dalam upaya untuk meyakinkan mereka untuk mengambil tindakan tertentu.
pengiklan Komersial seringkali mencari untuk menghasilkan peningkatan konsumsi produk atau jasa melalui branding, yang melibatkan pengulangan nama gambar atau produk dalam upaya untuk kualitas terkait mengasosiasikan dengan merek di benak konsumen. pengiklan non-komersial yang menghabiskan uang untuk mengiklankan barang-barang lainnya dari produk konsumen atau jasa termasuk partai politik, kelompok kepentingan, organisasi keagamaan dan lembaga pemerintah. Organisasi Nirlaba dapat mengandalkan mode bebas dari persuasi, seperti pengumuman layanan publik.
iklan modern dikembangkan dengan kenaikan produksi massal pada akhir abad ke-20 ke-19 dan awal. Media massa dapat didefinisikan sebagai setiap media dimaksudkan untuk mencapai jumlah massa rakyat. Berbagai jenis media dapat digunakan untuk menyampaikan pesan-pesan ini, termasuk media tradisional seperti koran, majalah, televisi, radio, surat terbuka atau langsung; atau media baru seperti website dan pesan teks.



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Posted by Meeyee DoDoL Cuek On 01.31

vocabulary

A vocabulary is commonly defined as "all the words known and used by a particular person".[1] Unfortunately, this definition does not take into account a range of issues involved in knowing a word.

Productive and receptive

The first major distinction that must be made when evaluating word knowledge is whether the knowledge is productive (also called active) or receptive (also called passive) and even within those opposing categories, there is often times no clear distinction. Words that are generally understood when heard or read or seen constitute a person's receptive vocabulary. These words may range from well-known to barely known (see degree of knowledge below). In most cases, a person's receptive vocabulary is the larger of the two. For example, although a young child may not yet be able to speak, write, or sign, he or she may be able to follow simple commands and appear to understand a good portion of the language to which he or she is exposed. In this case, the child's receptive vocabulary is likely tens, if not hundreds of words but his or her active vocabulary is zero. When that child learns to speak or sign, however, the child's active vocabulary begins to increase. Productive vocabulary, therefore, generally refers to words which can be produced within an appropriate context and match the intended meaning of the speaker or signer. As with receptive vocabulary, however, there are many degrees at which a particular word may be considered part of an active vocabulary. Knowing how to pronounce, sign, or write a word does not necessarily mean that the word has been used correctly or accurately reflect the intended message of the utterance, but it does reflect a minimal amount of productive knowledge.

Degree of knowledge

Within the receptive / productive distinction lies a range of abilities which are often referred to as degree of knowledge. This simply indicates that a word gradually enters a person's vocabulary over a period of time as more aspects of word knowledge are learnt. Roughly, these stages could be described as:
  1. Never encountered the word.
  2. Heard the word, but cannot define it.
  3. Recognize the word due to context or tone of voice.
  4. Able to use the word but cannot clearly explain it.
  5. Fluent with the word – its use and definition.

Depth of knowledge

The differing degrees of word knowledge imply a greater depth of knowledge, but the process is more complex than that. There are many facets to knowing a word, some of which are not hierarchical so their acquisition does not necessarily follow a linear progression suggested by degree of knowledge. Several frameworks of work knowledge have been proposed to better operationalise this concept. One such framework includes nine facets:
  1. orthography - written form
  2. phonology - spoken form
  3. reference - meaning
  4. semantics - concept and reference
  5. register - appropriacy of use
  6. collocation - lexical neighbours
  7. word associations
  8. syntax - grammatical function
  9. morphology - word parts

Types of vocabulary

Listed in order of most ample to most limited:[2][3]

Reading vocabulary

A person's reading vocabulary is all the words he or she can recognize when reading. This is the largest type of vocabulary simply because it includes the other three.

Listening vocabulary

A person's listening vocabulary is all the words he or she can recognize when listening to speech. This vocabulary is aided in size by context and tone of voice.

Writing vocabulary

A person's writing vocabulary is all the words he or she can employ in writing. Contrary to the previous two vocabulary types, the writing vocabulary is stimulated by its user.

Speaking vocabulary

A person's speaking vocabulary is all the words he or she can use in speech. Due to the spontaneous nature of the speaking vocabulary, words are often misused. This misuse – though slight and unintentional – may be compensated by facial expressions, tone of voice, or hand gestures.

Focal vocabulary

"Focal vocabulary" is a specialized set of terms and distinctions that is particularly important to a certain group; those with a particular focus of experience or activity. A lexicon, or vocabulary, is a language's dictionary, its set of names for things, events, and ideas. Some linguists believe that lexicon influences people's perception on things, the Sapir–Whorf hypothesis. For example, the Nuer of Sudan have an elaborate vocabulary to describe cattle. The Nuer have dozens of names for cattle because of the cattle's particular histories, economies, and environments. This kind of comparison has elicited some linguistic controversy, as with the number of "Eskimo words for snow". English speakers can also elaborate their snow and cattle vocabularies when the need arises.[4][5]

Vocabulary growth

Initially, in the infancy phase, vocabulary growth requires no effort. Infants hear words and mimic them, eventually associating them with objects and actions. This is the listening vocabulary. The speaking vocabulary follows, as a child's thoughts become more reliant on its ability to express itself without gestures and mere sounds. Once the reading and writing vocabularies are attained – through questions and education – the anomalies and irregularities of language can be discovered.
In first grade, an advantaged student (i.e. a literate student) knows about twice as many words as a disadvantaged student. Generally, this gap does not tighten. This translates into a wide range of vocabulary size by age five or six, at which time an English-speaking child will know about 2,500–5,000 words. An average student learns some 3,000 words per year, or approximately eight words per day.[6]
After leaving school, vocabulary growth reaches a plateau. People may then expand their vocabularies by engaging in activities such as reading, playing word games, and participating in vocabulary programs.

The importance of a vocabulary

  • An extensive vocabulary aids expressions and communication.
  • Vocabulary size has been directly linked to reading comprehension.[7]
  • Linguistic vocabulary is synonymous with thinking vocabulary.[7]
  • A person may be judged by others based on his or her vocabulary.

[edit] Native- and foreign-language vocabulary

[edit] Native-language vocabulary

Native speakers' vocabularies vary widely within a language, and are especially dependent on the level of the speaker's education. A 1995 study estimated the vocabulary size of college-educated speakers at about 17,000 word families[clarification needed], and that of first-year college students (high-school educated) at about 12,000.[8]

Foreign-language vocabulary

The effects of vocabulary size on language comprehension

Francis and Kucera[9] studied English texts totaling one million words and found that if one knows the words with the highest frequency, they will quickly know most of the words in an English text:
Vocabulary Size Written Text Coverage
1000 words 72.0%
2000 79.7
3000 84.0
4000 86.8
5000 88.7
6000 89.9
15,851 97.8
By knowing the 2000 English words with the highest frequency, one would know 80% of the words in those texts. The numbers look even better than this if we want to cover the words we come across in an informally spoken context.[citation needed] Then the 2000 most common words would cover 96% of the vocabulary.[10] These numbers should be encouraging to beginning language learners, especially because the numbers in the table are for word lemmas and knowing that many word families would give even higher coverage. However, the number of words needed may differ substantially between different languages.
[edit] Second Language Vocabulary Acquisition
Learning vocabulary is one of the first steps of learning a second language, yet a learner never finishes vocabulary acquisition. Whether in one’s native language or a second language, the acquisition of new vocabulary is a continual process. Many methods can help one acquire new vocabulary.
[edit] Memorization
Although memorization can be seen as tedious or boring, associating one word in the native language with the corresponding word in the second language until memorized is considered one of the best methods of vocabulary acquisition. By the time students reach adulthood, they generally have gathered a number of personalized memorization methods. Although many argue that memorization does not typically require the complex cognitive processing that increases retention (Sagarra & Alba, 2006),[11] it does typically require a large amount of repetition. Other methods typically require more time and longer to recall.
Some words cannot be easily linked through association or other methods. When a word in the second language is phonologically or visually similar to a word in the native language, one often assumes they also share similar meanings. Though this is frequently the case, it is not always true. When faced with a false cognate, memorization and repetition are the keys to mastery. If a second language learner relies solely on word associations to learn new vocabulary, that person will have a very difficult time mastering false cognates. When large amounts of vocabulary must be acquired in a limited amount of time, when the learner needs to recall information quickly, when words represent abstract concepts or are difficult to picture in a mental image, or when discriminating between false cognates, rote memorization is the method to use. A neural network model of novel word learning across orthographies, accounting for L1-specific memorization abilities of L2-learners has recently been introduced (Hadzibeganovic & Cannas, 2009).[12]
[edit] The Keyword Method
One useful method to build vocabulary in a second language is the keyword method. When additional time is available or one wants to emphasize a few key words, one can create mnemonic devices or word associations. Although these strategies tend to take longer to implement and may take longer in recollection, they create new or unusual connections that can increase retention. The keyword method requires deeper cognitive processing, thus increasing the likelihood of retention (Sagarra & Alba, 2006).[11] This method uses fits within Paivio’s (1986)[13] dual coding theory because it uses both two verbal and image memory systems. However, this method should be used only with words that represent concrete and imageable things. Abstract concepts or words that do not bring a distinct image to mind are difficult to associate. In addition, studies have shown that associative vocabulary learning is more successful with younger aged students (Sagarra & Alba, 2006).[11] As students advance and age, they tend to rely less on creating word associations to remember vocabulary.

[edit] Basic English vocabulary

Several word lists have been developed to provide people with a limited vocabulary either quick language proficiency or an effective means of communication. In 1930, Charles Kay Ogden created Basic English (850 words). Other lists include Simplified English (1000 words) and Special English (1500 words). The General Service List,[14] 2000 high frequency words compiled by Michael West from a 5,000,000 word corpus, has been used to create a number of adapted reading texts for English language learners. Knowing 2000 English words, one could understand quite a lot of English, and even read a lot of simple material without problems.

Vocabulary differences between social classes in the U.S.A.

James Flynn reports the remarkable differences in vocabulary exposure of pre-schoolers between different classes in the U.S.A. Apparently, pre-schoolers of professional families are typically exposed to 2,150 different words, pre-schoolers from working class families to 1,250 words, while those from households on welfare just 620.[15]

See also

[edit] Footnotes

  1. ^ Cambridge Advanced Learners Dictionary
  2. ^ Barnhart, Clarence L. (1968).
  3. ^ The World Book Dictionary. Clarence L. Barnhart. 1968 Edition. Published by Thorndike-Barnhart, Chicago, Illinois.
  4. ^ Miller (1989)
  5. ^ Lenkeit
  6. ^ "Vocabulary". Sebastian Wren, Ph.D. BalancedReading.com http://www.balancedreading.com/vocabulary.html
  7. ^ a b Stahl, Steven A. Vocabulary Development. Cambridge: Brookline Books, 1999. p. 3. "The Cognitive Foundations of Learning to Read: A Framework", Southwest Educational Development Laboratory, [1], p. 14.
  8. ^ E.B. Zechmeister, A.M. Chronis, W.L. Cull, C.A. D'Anna and N.A. Healy, Growth of a functionally important lexicon, Journal of Reading Behavior, 1995, 27(2), 201-212
  9. ^ W.N. Francis, and H. Kucera. Frequency Analysis of English Usage, Houghton Mifflin, Boston, 1982
  10. ^ Schonell, et al. 1956
  11. ^ a b c Sagarra, Nuria, & Alba, Matthew. (2006). The Key Is in the Keyword: L2 Vocabulary Learning Methods With Beginning Learners of Spanish. The Modern Language Journal, 90, ii. p. 228-243.
  12. ^ Hadzibeganovic Tarik & Cannas, Sergio A. (2009). A Tsallis' statistics based neural network model for novel word learning. Physica A, 388, pp. 732-746.
  13. ^ Paivio, A. (1986). Mental Representations: A Dual Coding Approach. New York: Oxford University Press.
  14. ^ West (1953)
  15. ^ Flynn (2008), p. 102.

[edit] References

  • Barnhart, Clarence Lewis (ed.) (1968). The World Book Dictionary. Chicago: Thorndike-Barnhart, OCLC 437494
  • Flynn, James Robert (2008). Where have all the liberals gone? : race, class, and ideals in America. Cambridge University Press; 1st edition. ISBN 978-0521494311 OCLC 231580885
  • Lenkeit, Roberta Edwards (2007) Introducing cultural anthropology Boston: McGraw-Hill (3rd. ed.) OCLC 64230435
  • Liu, Na and I.S.P. Nation. "Factors affecting guessing vocabulary in context", RELC Journal, 1985,16 1, pp. 33–42. doi:10.1177/003368828501600103
  • Miller, Barbara D. (1999). Cultural Anthropology(4th ed.) Boston: Allyn and Bacon, p.315 OCLC 39101950
  • Schonell, Sir Fred Joyce, Ivor G. Meddleton and B. A. Shaw, A study of the oral vocabulary of adults : an investigation into the spoken vocabulary of the Australian worker, University of Queensland Press, Brisbane, 1956. OCLC 606593777
  • West, Michael (1953). A general service list of English words, with semantic frequencies and a supplementary word-list for the writing of popular science and technology London, New York: Longman, Green OCLC 318957

 

  • Bibliography on vocabulary I.S.P. Nation's extensive collection of research on vocabulary.
  • Vocabulary Acquisition Research Group Archive An extensive bibliographic database on vocabulary acquisition maintained by Paul Meara and the Vocabulary Acquisition Research Group at Swansea University.
  • VocabularySize.com - a free web-based service which implements the I.S.P. Nation's English Vocabulary Size Test in an online format.
  • LearnThatWord.org - a free online vocabulary building tool managed by nonprofit, where you only pay for measured learning results.



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Jumat, 25 Maret 2011

BHS INGGRIS (kelas XI)

Posted by Meeyee DoDoL Cuek On 00.07

DIRECT - INDIRECT SPEECH

Direct speech adalah kutipan asli suatu pembicaraan tanpa adanya suatu perubahan. Sedangkan Indirect speech adalah bentuk kalimat laporan yang berguna untuk menceritakan kembali pembicaraan/pendapat seseorang yang mana mengalami modifikasi tertentu. Di bawah ini akan diberikan kepada anda materi Direct - Indirect speech secara lengkap.

PEMBAHASAN DAN CONTOH DIRECT - INDIRECT SPEECH

Pembahasan Direct - Indirect Speech :

1. DIRECT SPEECH

Cara penulisan direct speech selalu diapit oleh tanda kutip, kalimat selalu diawali huruf kapital. Tanda titik dua (:) atau koma (,) diletakkan sebelum direct speech bilaman kata penghubung/pelapor (reporting verb)-nya berada di muka, dan tanda koma (,) harus diletakkan setelah direct speech bilamana kata penghubung diletakkan setelah atau diantara direct speech nya. Tanda baca seperti tanda seru (!), tanda tanya (?) yang menunjukkan jenis kalimat direct tidak mengalami perubahan

2. INDIRECT SPEECH

Ada tiga jenis indirect speech :
- Imperative (command/request)
yang di laporkan adalah suatu perintah. Karena kalimat perintah biasanya tidak mengenal subject, maka verb dalam direct imperative tidak mengalami perubahan. Verb dalam indirect menjadi 'to infinitive'
- Declarative (statement)
Kalimat laporan dari suatu pernyataan mengalami beberapa perubahan antara lain :
1. Pronoun dan Possesive Adjective
2. Keterangan waktu dan tempat
3. Tenses
- Interrogative (question)
Bentuk ini dibagi menjadi 2, yaitu :
1. Berawalan Auxiliary
2. Menggunakan kata tanya/question word (QW)
Contoh Direct - Indirect Speech :
An direct - indirect speech list example:
  1. Direct
  2. Indirect



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Sabtu, 15 Januari 2011

This Is Me...

Posted by Meeyee DoDoL Cuek On 00.42

I have always been the kind
of girl
that hid my faceso afraid to tell the world
what i have got to say
but i had this dream

right insideof me
i'm going to it show
it's time
to let you know
to let you know
this is real, this is me
i'm exactly where i'm supposed to be now
gonna let me the light
shine of me
now i found who i'm
there's no way to hold it in
no more hiding who
i want to be
this is me.........................



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